City helps pedestrians watch the road with new campaign

 

(Original Link)

9/19/2012

By Ivan Pereira

Look! Down at the street! It’s a safety warning from the city!

Aiming to curb traffc accidents, the city is painting the word “look” at 110 dangerous intersections throughout the five boroughs as a warning to pedestriamns.

The Department of Transportation announced the progam Wednesday, which also includes an advertising campaign.

The “Look” streetmarkings in crosswalks, which has eyes in the o’s, are currently being painted on the intersections.