Mercedes-Benz drops sponsorship of Fall Fashion Week

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By Ivan Pereira

The city’s fall fashion week is already looking for a new home and now it will have to find a new sponsor.

Organizers for the IMG Fashion Week announced Monday that Mercedes-Benz will not be the sponsor for this September’s event. The spokespersons declined to go into further details for the end of the six-year partnership between the car company and the organizers.

Last month, IMG agreed that the February fashion week would be the final time that the show took place at Damrosch Park in Lincoln Center as part of a court settlement. The city and IMG said they are actively looking for a new site for the fall show.

This entry was posted on Tuesday, January 6th, 2015 at 5:33 pm and is filed under amNewYork, Breaking News, Print Articles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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