Mayor’s anti-gun coalition pays for gun control Super Bowl ad

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Mayor Bloomberg’s anti gun coalition paid six figures for a Super Bowl ad. (Photo by Nancy Borowick)

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By Ivan Pereira

Mayor Michael Bloomberg used the big game to send a big message to gun control opponents.

Bloomberg’s coalition, “Mayors against Illegal Guns,” paid for a 30-second commercial during the Super Bowl that urges the viewers of the most watched sporting event to support background checks for gun purchases.

The ad features images and voices of children who ask for such a measure and footage of NRA President Wayne LaPierre, who has recently rejected such an idea, supporting background checks during a 1999 Congressional panel.

“Once again, the NRA’s Washington leadership showed just how out of step they are with the American public — and their own membership,” Bloomberg said in a statement.

Although CBS charged companies as much as $4 million for 30-second commercials, a spokesman for the mayor said the cost for the public service ad was in the six-figure range.

This entry was posted on Monday, February 4th, 2013 at 5:37 pm and is filed under amNewYork, Breaking News, Politics, Print Articles, Sports. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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